Getting started with Google Analytics 4

Introduction

Google Analytics 4 (GA4) is the latest version of Google Analytics and offers powerful features for analyzing user behavior on websites and apps. In this guide, you will learn how to set up and use GA4.

Step 1: Creating a Google Analytics 4 property

Go to Google Analytics.

Click Admin in the bottom left corner.

Under Account, select the correct account or create a new account.

Under Property, click Create Property.

Enter a name for your property and set the time zone and currency.

Click Next and enter your business details.

Click Create to complete the GA4 property.

Step 2: Setting up a data stream

In the GA4 dashboard, go to Data Streams.

Choose the data stream type: Website, Android app, or iOS app.

Enter your website's URL and give the stream a name. Click on Create Stream and copy the meet ID (G-XXXXXXXXX).

Step 3: Use Google Tag Manager for setup

Go to Google Tag Manager.

Click Create Container and enter the name of your website.

Go to Tags and click New Tag.

Select Google Analytics: GA4 Setup.

Paste the Tracking ID and set the trigger to All Page Views.

Click Save and Publish.

Step 4: Set up Events and Conversions

GA4 automatically tracks some basic events, but you can also set up custom events:

Go to Admin > Events.

Click Create an Event and define the event parameters.

To set up a conversion, go to Conversions and add a custom event as a conversion.

Step 5: View Reports and Analytics

Go to Reports in the GA4 dashboard.

View standard reports such as Exploration, Realtime, and Acquisition.

Create custom reports via Analytics Hub for in-depth insights.

Conclusion

Google Analytics 4 offers extensive capabilities for measuring and analyzing user behavior. By setting up GA4 correctly and tracking the right events, you can gain valuable insights for your website or app. Good luck!