A domain name is more than just an address; it is digital real estate. Just like with a physical property, the value of a domain can vary from a cost price of a few euros to tens of thousands of euros. But how do you know if you have struck gold or a worthless piece of text?

At Mediawax, we help clients not only with registration but also with the strategic management of their portfolio. Here you can read how to determine value and how to handle a sale.

How do you determine the value of a domain name?

There are five pillars that determine the price:

The Extension (TLD): In Belgium, .be is king. Internationally, .com continues to represent the highest value. Other extensions such as .net or .info are often worth less, unless it concerns a very specific keyword.
Length and Readability: The shorter, the better. Domain names with a single word (e.g., auto.be) are worth fortunes. Avoid hyphens and numbers, as these significantly reduce the value.
Search Engine Value (SEO): Does the name contain a popular keyword? Names with a high monthly search volume have a higher commercial value for companies that want to be found immediately.
Commercial Potential: Is there an industry willing to pay a lot? Domains in the financial sector, legal profession, or real estate often yield more than names in the hobby sphere.
History and Authority: A domain that has existed for 20 years and has good backlinks is more valuable to Google than a brand-new name.

Selling Your Domain Name: The Step-by-Step Plan

Have you decided to part ways with a domain? Follow these steps:

Step 1: Use a valuation tool. Websites like Estibot or Sedo give you a rough estimate, but take this with a grain of salt. It is a starting point, not a guarantee.

Step 2: Create a 'For Sale' page. Ensure that anyone visiting the domain name immediately sees that it is for sale, with a clear contact form.

Step 3: Choose a platform. List your domain on marketplaces such as Sedo, Dan.com, or Afternic. These platforms also handle payment and transfer securely (Escrow).

Step 4: Approach potential buyers. Be proactive. Do you see a company that would benefit from your domain? Send a polite, professional message.

Pay attention to the legal side

In the event of a sale, the transfer of the transfer code (AUTH code) is the moment of truth. Only release this code once payment has been secured via an intermediary or when the money is in your account.

Conclusion

The value of a domain name is whatever a crazy person (or a smart entrepreneur) is willing to pay for it. By highlighting your domain's strengths and using the right channels, you get the most out of your digital asset.

Would you like advice on your domain portfolio?