The rise of AI search
Traditional SEO was simple: you optimize for keywords and hope for a high ranking in the list of blue links. But in 2026, the search engine will have turned into an answer engine. With the advent of AI search (such as Google Gemini and Search Generative Experience), users get direct answers to their questions, without always having to click through to a website.
Is that a threat? Only if you are not prepared. At Mediawax, we help you become the source the AI refers to.
How do you become "AI-friendly"?
Focus on authority (E-E-A-T): AI models prefer sources that exude Expertise, Experience, Authority, and Trustworthiness. Ensure in-depth content and clear author information.
Structured Data (Schema Markup): This is the language AI speaks. By technically labeling your data, an AI immediately understands what your prices, opening hours, or services are.
Answer the 'Why' and 'How': AI is programmed to answer questions. Write content that directly addresses your customer's problems.
